Identity

Point FM

We were approached by the newly founded Point FM startup studio to create a strong visual identity. We took the constituent elements of the name and combined them into one symbol that’s similar to a flag. Since Point FM always tests two approaches, we decided to create two logos: one round, one square, which can be used at the same time. To signify the artistic perspective, a handwritten "fm" is used for backgrounds, like a signature.

Create a strong brand for a new startup studio

Make everyone envy the boldness of a brand 

  • Creative Director: Tom Garcy
  • Art Director: Tom Garcy
  • Client: Point FM
Point FM – Create a strong brand for a new startup studio
To spice things up, we created a neon handwritten symbol.