Identity

GHMP 01

Perspective is the key to understanding the art at Prague City Gallery, whether it’s in two or three dimensions. The same applies to this logo. Four letters: three legible, one abstract, with the letter “G” being most prominent. Each character has its own library of shapes you can choose from.

Create a playful and visible identity

A variable logo for 3D space usage

  • Creative Director: Tom Garcy, Jan Slabihoudek
  • Art Director: Tom Garcy, Jan Slabihoudek
  • Client: Galerie Hlavního města Prahy
GHMP – Create a playful and visible identity
Point of view matters.

One letter is always mysterious.