Digital

Fitkarta

We were approached by a new product on the market: a card for sports and leisure time, which didn’t have a specific look and wasn’t tested. Starting with the concept of free time and athletics, we looked to ancient Greece for inspiration. We built a straightforward user experience for measuring as much data as possible during testing.

We helped ancient Greek sculptures find contemporary meaning

Build UX with strong design for new fitness testing

  • Creative Director: Tom Garcy
  • Art Director: Jan Slabihoudek
  • Client: Sodexo
Fitkarta – We helped ancient Greek sculptures find contemporary meaning
While going through the site, the background changes from shades of green to blue.