DevX is a development company which serves as a hidden partner for large agencies and studios. To manifest this thought, we created a simple typographic logo with the letter "X" below the surface of “Dev” (development). It's something like lava: powerful, yet hidden. As for shapes, we described this concept as the tip of an iceberg, or something not entirely visible in the background.

Create a brand for something hidden

A simple logo in two layers, the second below the surface

  • Art Director: Tom Garcy
  • Client: DevX
DevX – Create a brand for something hidden
To convey the idea of a "hidden partner", we used several simple shapes in the background, with different levels of visibility.