Identity

ActivePass

After months of testing, Sodexo launched a new product for active lifestyle enthusiasts. Our goal was to make it unique among current Sodexo products, give it a vibrant appearance, and show some action in the identity. We came up with dance and exercise visuals to embody movement and running as a brand. We’re happy to announce that the first designs and cards are now live.

Differentiate from other Sodexo products and similar products on the market

Prepare a very distinctive and playful identity

  • Creative Director: Tom Garcy, Jan Slabihoudek
  • Art Director: Jan Slabihoudek
  • Client: Sodexo
ActivePass – Differentiate from other Sodexo products and similar products on the market
Each background shape is slightly different, but each evokes movement.