Digital Innovation with Startup DNA

We have created over $2B in new value by delivering successful businesses to market

value
created
$2B
products
developed
100+
years on
the market
14
team
nationalities
23
It's 2:19PM for JanTalk Innovation with Jan BeránekFounder, Group CEO
Jan Beránek photo
value
created
$2B
products
developed
100+
years on
the market
14
team
nationalities
23
It's 2:19PM for JanTalk Innovation with Jan BeránekFounder, Group CEO
Jan Beránek photo

Bridging the
Innovation Gap

Leading companies know that digital innovations protect and grow market share. Yet 95% of innovations fail, and over 75% of the 2030 S&P 500 will be companies that we have not heard of yet. To ensure your innovations succeed, you require:

Growth Mindset

People who think big, act fast, and iterate with intelligence

Complete Skill set

The right growth team for each stage of idea development

Iterative Execution

An experience- and data-driven execution framework

The U+ Portfolio Approach to Innovation

The U+Method enables us to determine whether and where a product fits in the market, create a learning organization to continue iterations, and, ultimately, drive profitability.
Relevant Skillsets
Product
Market
Design
Tech
Venture Building
Continuous Innovation
IP Commercialization
Opportunity sprint
1 month
yellow line 1
Proof of Market
~3 months
yellow line 2
Idea ➔ Launch
~6 months
yellow line 3
Proof of Scale
~12 months
yellow line 4
Relevant Skillsets
Product
Market
Design
Tech
Stage 1Ideation/ IP PrioritizationIdeation or IP prioritization including potential use cases
Definition of commercialization goals
IP inventory & prioritization
Ranking based on highest revenue potential vs. likelihood of winning
Stage 2ValidationInitial idea validation and market testing
MVP target markets (geographic) for rapid adoption
Initial GTM proposition / product
Target users
Product positioning
High-level user stories
Legal requirements
Stage 3Market TestingStrategy for taking the MVP to market
Channel testing
Pricing sensitivity
Brand and communications
Wireframe prototype of the MVP scope to test with users
Iteration of prototypes based on feedback
Microsite smoke testing
Stage 4Tech BuildSpecification and build of the MVP
Product definition
MVP specification
MVP scoping
UI design for target group and market
Information Architecture
AWS infrastructure and DevOps setup
Buildout in agile mode
Stage 5ScalingLaunching with the early customers and scaling operations
Early customer feedback gathering
Future tech roadmap
Marketing campaigns
Customer acquisition
Customer onboarding optimization
Customer support
Ecosystem buildout
Stage 1Ideation/ IP PrioritizationIdeation or IP prioritization including potential use cases
Definition of commercialization goals
IP inventory & prioritization
Ranking based on highest revenue potential vs. likelihood of winning
Stage 2ValidationInitial idea validation and market testing
MVP target markets (geographic) for rapid adoption
Initial GTM proposition / product
Target users
Product positioning
High-level user stories
Legal requirements
Stage 3Market TestingStrategy for taking the MVP to market
Channel testing
Pricing sensitivity
Brand and communications
Wireframe prototype of the MVP scope to test with users
Iteration of prototypes based on feedback
Microsite smoke testing
Stage 4Tech BuildSpecification and build of the MVP
Product definition
MVP specification
MVP scoping
UI design for target group and market
Information Architecture
AWS infrastructure and DevOps setup
Buildout in agile mode

Startup DNA

Our 100-strong in-house team has built two corporate innovation labs, exited 3 companies, invested in 140+ startups, and generated over $2B in market value.
Product
Market
Design
Tech
Jan Beránek photo
Jan Beránek
Founder, Group CEOProduct guy, Growth Mentor at Google for Startups & ESA, Conscious Capitalism and Social Business advocate.
Ann Hofvander photo
Ann Hofvander
Group Chief of StaffFormer telco Executive, built 2 company builders in Silicon Valley and Europe, set up 2 corporate innovation labs.
Sean Sheppard photo
Sean Sheppard
Managing Partner AmericasSpeaker, Product-Market Fit expert with 3 Silicon Valley exits, invested in 140+ startups across 3 VC funds.
Jakub Kovar photo
Jakub Kovar
CTOAgile enthusiast focusing on building sustainable, high-performing development teams that produce award-winning software.